Here it is… The process we use to smash objectives out of the park.
With so many marketing options out there, how do you know what will actually achieve your brand’s goals?
What will give you that ROI that you’re looking for?
Keep reading for our simple, tried and tested method for creating a campaign that really works!
1. Campaign Brief – Starting Strong
The first step in any successful campaign is the creative brief.
For us, we sit down over a (virtual) coffee and really get to know our client’s brand and objectives.
This is where we consider key factors like:
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Avatar (target audience)
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Budget
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Time frame
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Campaign objectives, and
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Branding
The goal is to gain a true understanding of what our clients need so we can deliver.
You can read more about avatars (target audience) in our blog where you can also download the Build Your Avatar PDF guide.
We’re a creative bunch, and while this is what gives our campaigns a unique edge, we know that being well-informed with stats and relevant resources makes them the most effective.
Make sure your next campaign starts with a bang by drafting a killer brief.
If you’re not sure where to start, send us a message to get the conversation started.
2. The Creative Process
Recently we spoke about how it’s becoming increasingly difficult for brands to achieve a competitive edge.
It takes more than just launching a brand or product for it to not only land in front of the right eyeballs, but also demonstrate enough value to convert.
This is where creative marketing ideas comes in.
You can check out some of our previous blogs on how to generate ideas for your brand.
At this stage, you can let the creative juices flow and map out all the concepts and potentials you can think of. Take the time to develop them with detail, refinement comes later.
Our team loves this step, because we grab out the whiteboard and collaborate on how to best achieve our clients’ objectives and give their audience the most positive and memorable experience.
3. Balance Creativity with Reality
Take your brief and your concepts (see previous posts) and bring them down to earth.
After all, what use are your ideas if they’re not relevant nor effective?
It’s crucial to achieve this balance between creativity and objectives to make it time, effort and money well-spent.
Compare your brainstormed ideas to your brief to ensure they’re:
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Possible
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Realistic
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SMART
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Achieve objectives
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On budget
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On brand
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Contextually relevant (to current events & audience), and
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Interesting to the avatar
Tick these boxes and you’re ready to start campaign planning, managing and implementing.
Curious how to run a COVID-safe event? We covered it here.
Get the conversation started. Message us to chat about some effective ideas for your brand today.
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