How sports sponsorship improves brand loyalty.
Name another marketing channel that creates as much brand loyalty as sports sponsorship.... Over the weekend I was working at an amateur bike race...
Experiential Marketing Technology – 2021 trends and how they can best be leveraged.
Technology is ever evolving, especially in the midst of the global pandemic, there has been no hitting the snooze button in this space! Whilst...
Fresh Perspectives and Renewed Energy in 2021
There is no denying that the live events industry has been one of the worst hit globally, thanks to COVID-19. So it probably comes as no surprise that I questioned my business a lot in 2020, where was it going, would we survive and what would the industry look like in a ‘post-COVID’ world?
The Best COVIDSafe Experiential & Engagement Solutions For 2021 – Part 1
Hard border closures at the drop a hat have already sent our plans for 2021 marketing campaigns in a bit of a tail-spin. One positive that we can...
Why It’s Important to Deliver a Variety of Sensory Marketing Experiences
We are beginning to see greater shifts in both the workplace and events with the way we run our conferences, meetings, ceremonies and special...
How to Grow Your Brand And Support Your Team
Are you just surviving or do you see this as an opportunity to thrive? ASPIRE What's the best way to grow your brand? Many might think this is a...
3 Simple Steps To Design A Successful Marketing Campaign
Here it is... The process we use to smash objectives out of the park. With so many marketing options out there, how do you know what will actually...
Why Being Genuine With Your Audience Is Great For Business
It can be tough to get a competitive edge these days. With information at everyone's fingertips and customers being way more informed than they...
How To Implement Effective Marketing Strategies End To End
You've heard the saying... Paralysis by analysis.We've all been there.The question is how do you know what will give you that ROI you're looking...
Why Delivering Value Through Your Events Is Paramount
The reason why activations work so well is because they are an intensive way to deliver a lot of value to customers in the form of a positive,...
Covid-safe Checklist: How To Run Risk Free Events Post Pandemic
Mass gatherings aren't just recreational events - they promote healthy social interaction necessary for well being, and are a source of employment...
The Top Technology Trends & Tactics You Need To Know
Your target market is your local community. You normally build relationships with them in-person in-store, at expos or at live events... What's...
Ultimate Guide To Video Content For Businesses In 2020
Earlier this year, we were so busy with big-name brand activations we simply didn't have time to post on social media or publish blogs. You can...
Powerful Digital Engagement Strategy Tactics You Need To Know Right Now
Are you ready for the new normal? You might want to bookmark this one... ACTIV is a customer engagement agency that has built our brand around...
This Is How Championing Digital Innovation Should Look
As you may have heard, sports seasons around Australia have been postponed indefinitely due to the corona virus pandemic. Sports fans are missing...
5 Innovative Ways Businesses Are Utilising Beacon Technology In 2020
Imagine this... You walk into a store to browse the shelves, and suddenly your phone dings. The exact red heels you've been perusing online are...
How To Keep Your Customers Entertained & Engaged From Home
Have you been watching more TV than usual lately? Maybe you’re binge watching Netflix series or spending a lot of time on YouTube. It seems like...
3 Ways To Keep Your Customers & Attract New Ones Online
Unlock the power of social media for your business growth.
7 Innovative Tactics That Will Boost Your Customer Base
The ability to reach and engage with new and existing customers when we can no longer rely on face to face interaction, is quite a strategical...