Name another marketing channel that creates as much brand loyalty as sports sponsorship…. Over the weekend I was working at an amateur bike race in Melbourne, Victoria. 116 riders from all walks of life with varying levels of ability, all with a common...
Technology is ever evolving, especially in the midst of the global pandemic, there has been no hitting the snooze button in this space! Whilst most countries are struggling to keep on top of outbreaks and relying solely on virtual and hybrid events, we are extremely...
There is no denying that the professional sport live events industry has been one of the worst hit globally, thanks to COVID-19. Like many businesses, we wondered whether we could survive and if we did, what would the industry look like in a ‘post-COVID’ world? Well...
Hard border closures at the drop a hat have already sent our plans for 2021 marketing campaigns in a bit of a tail-spin. One positive that we can take from the outbreaks in 2020 is that most of us have learned new ways to market our brands effectively without face to...
We are beginning to see greater shifts in both the workplace and events with the way we run our conferences, meetings, ceremonies and special events. Face to face interaction has been dramatically reduced, virtual events and meets are dominating and may continue to do...
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