Blog Archives - ACTIV Brand Management
Be fearless with your 2022 activations in the post COVID world.

Be fearless with your 2022 activations in the post COVID world.

No one would have predicated back in early 2020, that the next 2 years were going to be some of the toughest times we were all going to face! The human race in its entirety, economies and businesses were all going to be hit extremely hard! Especially for businesses in...
How sports sponsorship improves brand loyalty.

How sports sponsorship improves brand loyalty.

Name another marketing channel that creates as much brand loyalty as sports sponsorship…. Over the weekend I was working at an amateur bike race in Melbourne, Victoria. 116 riders from all walks of life with varying levels of ability, all with a common...