The reason why activations work so well is because they are an intensive way to deliver a lot of value to customers in the form of a positive, memorable experience. Once customers have had that meaningful experience, they will shop with you for life. Though...
It was all so easy to organise brand activations and achieve huge attendance before COVID-19. Now? You have to really think outside the box. Here’s our take on how to run successful brand activations in 2020… Offer a digital version Consumers have been...
Mass gatherings aren’t just recreational events – they promote healthy social interaction necessary for well being, and are a source of employment for a large number of Australians. You’ll want to bookmark this one and share it with your staff!...
Your target market is your local community. You normally build relationships with them in-person in-store, at expos or at live events… What’s your plan to engage your audience in 2020? How are you keeping your brand up-to-date with technology? Consumer...
Earlier this year, we were so busy with big-name brand activations we simply didn’t have time to post on social media or publish blogs. You can imagine it – calls, emails, texts coming in every day from new and existing clients wanting to organise new...
Are you ready for the new normal? You might want to bookmark this one… ACTIV is a customer engagement agency that has built our brand around in-person activations. Whether it’s an AFL sponsor or a local shopping centre, our goal is to build and maintain...
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