There is no denying that the professional sport live events industry has been one of the worst hit globally, thanks to COVID-19.
Like many businesses, we wondered whether we could survive and if we did, what would the industry look like in a ‘post-COVID’ world?
Well as the old saying goes, “when life gives you lemons, make lemonade!”
We managed to survive through a year that many of our competitors didn’t. I put that down to my team and our ability to innovate and pivot when curveballs were thrown our way.
It was also a great opportunity to work on the business, rather than in it, and lay some more strategic foundations, so that as a group we could build the business back up to a position even better than where we were at the start of 2020.
That meant drilling down on exactly who we are and what our mission is…getting back to basics. What is it that we do exactly?
WE CONNECT BRANDS WITH FANS
But how do we do it? And why are we different to our rivals?
Our new, Fan Experience Model sums this up pretty well in a cute little graphic. At our core we are about creating memorable brand touch points for fans. But the conversation shouldn’t start and end on game day. In fact, far from it, this is just the start of a strategy intrinsically linked to how fans consume sport and interact with their favourite event, team or athlete. A strategy that leverages the sponsorship investment of a brand all-year-round, not just game day.
The four key pillars, or touchpoint areas, which inherently overlap with each other but are central to the fan experience include;
To find out more about what we do and how we do it click here.
Chat to our team today to find out how we can renew the energy of your brand in 2021 and beyond.