Are you just surviving or do you see this as an opportunity to thrive?
What’s the best way to grow your brand?
Many might think this is a time to just survive and hope to make it out on the other side of the pandemic.
We think that with the right idea, your brand could create some unique opportunities you might not have thought possible.
Before we get into tips to grow your brand, we encourage you to check you and your team’s mindset. Are you defeated, or optimistic?
We get it, after so many months of restrictions it can feel like this will never end and doubt starts to set in.
Ask yourself and your team some quality questions and adapt – you never know where it might take you!
Here are some prompts to get you on the right track:
What’s working well in the marketplace right now?
What are the major strengths and weaknesses of my brand right now?
Are there any gaps in the marketplace?
What feedback are you seeing from your and your competitors’ customers?
How can you innovate to meet an unmet need right now?
Work smart, not hard. Is your brand using leverage to grow?
In a time where growing your audience is becoming increasingly difficult, affiliations and joint ventures may be the answer.
Affiliating your brand with another complementary (not competitive) brand could be game changing. Here are some ways you can use leverage to grow:
Run a social media competition (follow all accounts, like all posts, comment/tag friends etc.)
Collaborate on a creative campaign (live or digital)
Sign a sponsorship deal
Never partnered with a complementary brand?
We have a long history of supporting sports sponsors, send us a message at the bottom of this page to start the conversation for you brand.
Everyone’s dealing with difficult circumstances right now.
Staff are adapting to working on the front line and customers are complying with ever-changing guidelines.
It’s our responsibility to give back to our communities and make them feel appreciated for all their sacrifices.
This can be in the form of:
Staff bonuses & rewards
Giveaways, deals & competitions for customers, and
Use your brand’s influence and reach to publicly acknowledge everyone for their hard work and contribution!