You’ve heard the saying… Paralysis by analysis.
We’ve all been there.
The question is how do you know what will give you that ROI you’re looking for?
Maybe you’re sitting at the computer wondering what and when to post to get the most engagement.
Or you’ve even had a few unsuccessful campaigns and you’re just not sure what you’re doing wrong.
Or maybe you have so many marketing ideas but you’re not sure how to take them from idea to reality.
Perfectionism affects about 1 in 3 people, and it’s on the rise. It can prevent so many brands from reaching their full potential for fear of failure or judgement.
Whats worse than that?
Doing nothing at all, and learning nothing in the process.
There are 3 things to remember…
There will never be a perfect time
You never know if it works until you try it
Always give authentically
Before all else, consistency is key.
It’s about nurturing your relationship with your community, and keeping your brand top-of-mind.
Make sure your marketing material is not about you, it’s for your tribe. Add value to their day and they will thank you with engagement, loyalty, organic growth and sales.
There are 3 stages to producing content…
IDEA
Without ideas, you can’t go much further!
Here are some ways to get that list going:
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Check out what your competitors are doing
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Ask your community what they want
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Seek creative advice from marketing and engagement experts
Stuck on social content ideas?
If you haven’t already, check out our blog on creating content your audience actually want to see. It’s a great start for generating ideas if you don’t have them, or refining your list into usable content.
INTEGRATE
So often, this is where brands get stuck.
How do you integrate your ideas with your brand’s message, core values, and marketing objectives?
Here are some musts to think about:
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The theme must make sense for your brand
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It must be relevant for you and your tribe
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It must maximise reach by offering a range of delivery methods
When we design campaigns, we love to integrate in-person and digital aspects to create the most effective, far-reaching strategy for our clients.
IMPLEMENT
The fun part!
Whether it’s online or in-person, there can be a lot to consider when organising a campaign.
You’ve probably reached this stage before and realised what you’ve gotten yourself into.
Here are some things to consider:
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Timeline
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Current safety guidelines
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Staff
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Logistics
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Promotions
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Attendance/participation
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Venue/delivery method
Read more on running safe events here.
There’s a lot that goes into successful marketing campaigns, and there are also incredible rewards to reap for your efforts.
Our advice is to take the leap of faith and make it happen. At best you will experience a huge boost in brand awareness and sales, and at worst, you will have valuable data from which to organise your next campaign.
Experiential campaigns that engage and excite are what ACTIV does best.
Chat to our team to brainstorm some campaign ideas for your brand.
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