Amart AFL Activation - ACTIV Brand Management

AFL fan engagement concourse ACTIVATION


We assisted Amart Furniture leverage their major partnership with the Essendon Bombers with a brilliant, on brand, pop up activation that AFL fans absolutely loved!

The Brief

AMART Furniture recently signed on as a major partner of the Essendon Football Club.

With a fresh new brand look and feel bolstered with some great AFL media campaigns, the challenge was set. How can we encourage footy fans to engage with the AMART Furniture brand in a fun, memorable and unique way to successfully leverage their partnership with the Bombers?

That’s where we came in. 

The Result

Using our Brand Activation Vehicle we created the ultimate AMART showroom, able to change its look with each event. It’s great a way to show off their products in-situ and encourage fans to check out the rest of the range in-store. Not to mention a handy way to transport everything too!

But how did we get them in the showroom you ask?

Our green screen photo activation captured fans having a ‘chair off’ with Essendon players. A photo certainly worthy of a place of the fridge, they were a huge hit with fans of all ages.

Once their photo was snapped they simply went up into the showroom to grab their photo print out and share their pic on their favourite social channel.

Photos Snapped

Campaign Reach

Campaign Impressions