DeWalt Roadshow - Pop-up Brand Activation Campaign - ACTIV Brand Management

product  LAUNCH pop-up activation roadshow


Showcasing their power garden range in conjunction with their promotional “power garden tool” offer, we hit the road for over a month visiting major retailers down the east-coast of Australia. 

The Brief

DEWALT are the Number One power tool in the world, renown for their high quality, tools with toughness guaranteed.

With a brand new ‘Power Garden Tool’  offer, the challenge was to increase awareness of their 54 Volt range amongst new trade and DIY markets.

How do we get our tools in the hands of as many potential customers as possible, whilst providing a promotional platform to encourage retailers to stock and recommend our products?

That’s where we came in. 

The Result

Using our brand new ‘Brand Activation Vehicle’, we hit the road on a promotional roadshow which saw the crew cover 6,000km’s and quite literally ‘popping-up’ in the car parks of countless Bunnings, Total Tools and Sydney Tool stores down the east coast of Australia.

  • 32 Days

  • 50 Activations/Events

  • QLD / NSW / VIC 6,000kms

  • Over 290,000 unique fans reached

  • Direct Sales (walk-ins) Approx $50k

Countless happy fans and trail of beautiful gardens!

Unique Reaches

Kilometres Travelled

Days Activating