Footy Finals Kick Off - At Home Engagement Solution - ACTIV Brand Management

FOOTY FINALS KICK-OFF

MELBOURNE FOOTBALL CLUB PRELIMINARY FINALS BRAND BOX

The Footy Finals have officially kicked off, a crucial stage for any sporting code as it gets to the pointy end to determine the overall success of their season. However, we are faced yet again with finals played well interstate and no way to revel in their success face to face with corporate partners and their inner sanctums…

This is were our Brand Box solutions come in to play…

The Brief.

Off the back of a hugely successful season for their club, Melbourne Demons did not want to miss out on an opportunity to thank their vital support network for making it through to the AFL finals.

Without any matches able to be played at their home ground, the iconic MCG, coupled with travel bans and stay at home orders enforced – what better way to engage with their VIP membership community than to send them a unique, exciting and special branded VIP package for them to enjoy at home. So naturally, MFC reached out to the ACTIV team to bring this opportunity to fruition.

The Result.

With a rather short turn-around time, ACTIV and MFC joined forces to pull this project campaign together and get the ball rolling! 

These MFC VIP Finals Packs were delivered to the doors of their premium members just in time for their first finals match on the weekend.

Inclusions were:

  • A “Give EM Hell” T-shirt

  • Demons Face Mask

  • $50 Demons Shop Voucher

  • $50 Uber Eats Voucher

  • 750ml Bottle of Bleasdale Estate Wine

  • Demons Jersey Party Bunting

  • Red and Blue Streamers

  • Custom Thank You Message

The recipients were absolutely thrilled to bits with their special delivery. What a way to show their appreciation for their elite die hard dees fans! Job well done!