Spring Racing Carnival Launch - At Home Engagement Solution - ACTIV Brand Management



Winter is over and the Spring Racing Carnival season is finally here! However, for a second year in a row, the impacts of COVID-19 in Victoria deem crowd-less events yet again.

That’s where we came in…

The Brief.

Racing Victoria adapted their normal in person spring racing carnival launch to a custom created luxury Brand Box experience, direct to their guests at home.

Racing Victoria were all set to have their spring racing carnival launch, however due to COVID-19 restrictions, this in person event could not proceed – so they needed a new solution to engage with their audience at home.

With only just over a week to come up with another solution to engage with their audience and help promote the start of the spring racing carnival, time was of the essence.

The Result.

The team at ACTIV did what we do best, and together with the amazing team at Racing Victoria, created some magic to help engage their audience at home.

Their audience received a one of a kind custom branded ‘Racing Victoria’ box, with a personalised video message thanking them for their support, to please have a drink on us, and get ready for an exciting 2021 spring racing carnival!

Inclusions were:

  • Pol Roger Luxury Bottle of Champagne
  • Personalised video message from Racing Victoria
  • Custom gift box with a hand branded wax
    stamp of the Racing Victoria logo

Guests were amazed to receive such a fabulous thank you gift and with the personal and luxurious touch.