Your target market is your local community. You normally build relationships with them in-person in-store, at expos or at live events…
What’s your plan to engage your audience in 2020?
How are you keeping your brand up-to-date with technology?
Consumer confidence, while slowly rising, is still low.
How do you continue to foster strong relationships with your customers when they are reluctant to leave the house?
This blog is all about consumer engagement, how to build new and maintain existing relationships, and keep your brand’s business model contemporary.
Let’s start with the foundation…
Target Audience
Avatar
Being clear on your avatar means that your brand’s products and services land in front of the right people.
To learn about how to create one, see our blog on Avatars.
Download the ACTIV Build Your Avatar Template
Cookies/Pixels
Have you ever looked at an item online, then seen the same item in your banner ads for the next two weeks? That’s the result of cookies and/or pixels.
Cookies and Pixels will help you make the most of your touchpoints with potential and existing customers.
Cookies are a tool that tracks online behaviour across sites, while the Facebook pixel triggers cookies to collect data that helps you track conversions from Facebook ads, optimise ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.
This is a hugely valuable tool that will boost your ROI and allow users to have a better experience with your brand online.
You can follow some simple online tutorials to find out how to set them up for your website.
Lookalike Audiences
Did you know you can market to not only your own community, but platform users who are similar to them?
Lookalike audiences are a Facebook segmentation tool that finds users who are similar to your existing followers.
These are easy to create and implement, making them an extremely powerful marketing tool for efficiently finding high-converting users.
Tactical Events
We’re an events agency – we design, plan and run successful events for businesses large and small.
We do this because it works. There is no better way to build relationships with people than to personally engage with them on a human level through a fun and memorable experience.
This is what turns customers into brand advocates.
I can hear you over the interwebs saying “but it’s a pandemic, everything has been cancelled and events won’t be the same for the rest of the year!”
Events don’t have to be in-person.
In fact, you can reach more people through virtual events, because it allows you to reach remote audiences who can’t make it for logistical or financial reasons.
Not only is it useful now, it’s expected.
If you would like to arrange your own virtual event, chat with our team to brainstorm effective ideas, plan the event, arrange staff/talent (if needed) and promote it to the public.
Workshops
Whether you live stream or post long-form videos, workshops are an excellent way to provide entertainment, education and product placement.
You can teach the elderly a home workout, a young mum to use power tools or teenagers how to cook for the family.
Whatever workshop you run, make sure its:
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Fun
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Relevant
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Personal, and
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Promotes your products/services
Think about solving problems in your avatar’s life and place your products in the situations where they would find them useful.
Still not sure how? Contact us to take you from idea to reality in a matter of days.
Check out our most recent work with Greensborough Plaza here.
Community Events
We work a lot with local shopping centres – anything from multi-cultural week to kids craft activities.
We’ve learned that getting the community together is an incredibly valuable way to bond with your customers for the benefit of them, your brand and local businesses/charities.
You may be thinking that it sounds tough to run a public event, given that consumer confidence is so low.
We’ve got it covered, stay tuned next week for content all about transitioning back to in-person events safely, the necessary protocols and how to boost attendance.
Paws in the Forest Community Family Fun Day
Forest Hill Chase March, 2020
Augmented Reality (AR)
In-store Experience
Have you ever wanted to try on something that you’ve been shopping for online?
AR tech makes this in-store experience possible on any device, through your website/online store or app.
The inability to see how something looks on you or in your home has been one of the major drawbacks for customers shopping online.
Brands have been implementing this technology into their online stores to make it even easier for customers to make the decision to buy.
IKEA use this technology to allow customers to see how their furniture would look in their own homes. Check it out here.
We most recently used this technology to set up an AR photo booth for Bob Jane T-Mart at the WAFL games – patrons were able to ‘paint’ their faces with their favourite team’s colours and have their photo sent to them to post to social media.
What a fun way to engage with your fans!
The possibilities are endless with AR.
Staffless Activations
Now more than ever, staffless activations are a unique way to interact with customers without the risk of human-to-human contact.
Gatorade was ahead of it’s time when they released their “sweat it to get it” vending machine campaign. People were required to be sweaty enough in order to receive a free drink. Amazing! Watch it here.
This is a tactical use of technology that you can implement into your own business, because it’s pandemic-proof interaction.
You can set up an interactive screen in a shopping centre, a vending machine, or even your own unique tech idea.
Contact us to make it happen.
Beacons
Beacons can send personalised, localised and specific push notifications to your customers while they shop in-store.
This is a huge advantage in the world of retail and advertising.
If you have an app and you don’t use Beacon technology, you’re missing a massive opportunity to reach your customers and convert sales.
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